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The M. Powell Lawton Quality of Life Award was established in 2001 to recognize older individuals who are nationally recognized for significant professional accomplishments, who have demonstrated commitment to public service, who continue an active lifestyle and, most importantly, have contributed to improving the quality of life for others. 2012 M. Powell Lawton Quality of Life Award: Fredda Vladeck Fredda Vladeck is renowned for her pioneering work to transform communities into good places to grow old. She currently is the director of the United Hospital Fund’s Aging In Place Initiative, which focuses on advancing new service delivery models for the growing number of people who are aging in place in their communities. As the founding director of the nation’s first comprehensive NORC (Naturally Occurring Retirement Community) Supportive Service Program, Ms. Vladeck developed a national model for a collaborative, community-based service-delivery system for seniors. Ms. Vladeck began this innovative work as a geriatric social worker at St. Vincent’s Hospital in New York City in the mid- 1980s, when she was assigned to address the housing needs of the frail elderly in the local area. Observing the challenges of community-dwelling elders, she founded the nation’s first NORC Supportive Service Program at the Penn South Mutual Redevelopment Houses cooperative. The program brought group services, individual social services, and health care services together under one roof to assist seniors at Penn South to continue living in their own homes. “Our goal was to change the experience of aging in that community,” she has said. Subsequently, she worked with others to replicate this model in New York City, statewide, and throughout the U.S. and to adapt it for neighborhoods of homes with high concentrations of senior residents who had aged in place. Ms. Vladeck has been a longtime advocate for seniors and vulnerable populations. She has served as advisor for aging and health policy to the president of the International Brotherhood of Teamsters; as a consultant for health policy to the National Council of Senior Citizens; and as a White House delegate to the 1995 White House Conference on Aging. Among the projects that she is overseeing or has overseen for United Hospital Fund’s Aging In Place Initiative are the NORC Blueprint (a web-based guide to community action), the Health Indicators in NORC Programs Initiative (a project to gather baseline data, design and implement interventions, and measure change in the health of seniors living in New York City’s NORCs), and the NORC-Health Care Linkage Project (an initiative to develop and strengthen effective linkages between NORC programs and key health care providers serving their communities). She is the author of the Fund publication A Good Place to Grow Old: New York's Model for NORC-SSPs.
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